Brand Impact Awards 2022: All the winners revealed - triplettcomplatict1968
Brand Affect Awards 2022: Altogether the winners revealed
We're delighted to reveal the winners of the Brand Shock Awards 2022.
Referable ongoing Covid-19 restrictions, judging once more took place remotely, but we took the opportunity to broaden the range and depth of expertise in each debate – with a worldwide board spanning San Francisco to Sydney, pickings in NY, London, Paris and Cape Town along the way.
After more than 30 hours of video debate in tot up, a record 230 entries were honed down to a shortlist of 39 projects, from 26 divers agencies. All of these are featured in a specific 48-page winners showcase.
Download the winners vitrin
In total, 10 Gold Awards, 14 Silver Awards and 20 Bronze Awards were presented, plus the Social Impact Award and Best of Show.
Read on to find out which projects took home the gongs...
Best of Show
Brand Impact Awards 2022: Best of Show
All Golden Award winners were considered for the prestigious Best of Show honor, but four projects made the final short list.
Best of Register 2022: San Francisco Symphony by William Wilkie Collins
- Success: Best of Picture
- Gold Honor: Culture
- Gold Accolade: Composition
- Read more about this project at wearecollins.com
Tom Collins' stunningly elegant type-LED branding scheme for San Francisco Symphony drew nothing simply admiration from the judges who reviewed it. IT took home Gold in both Culture and Typography, and despite fierce fence amongst the final panel equally the other contenders were weighed up, information technology was finally whole to celebrate the job as Optimal of Show for the Stain Encroachment Awards 2022.
A 108-year-old International cultural touchstone, the San Francisco Symphony has a wakeless legacy of rewriting the rules to advance the orchestral arts. As separate of a wholesale transformation of its previous approach to programming, the organisation has blazed a trail in the industriousness by putting diversity, equity and inclusion body first in a hierarchy-subverting reconstitute. In a actuate that stunned the international music community, the baton as euphony managing director passed to visionary conductor and composer Esa–Pekka Salonen.
SF Symphony's experimental blueprint revolves around a original artistic leadership model, based on eight partners from diverse disciplines. These include Bryce Dressner of The Home; AI entrepreneur Carol Reiley; bassist Esperanza Spalding; classical vocalizer Julia Bullock; research flutist Claire Chase; fiddler Pekka Kuusisto; and composer and pianist Saint Nicholas Britell.
COLLINS was invited to clarify, define, and give tongue to this new vision, and help SF Philharmonic to re-assert classical music as a crucial, global contemporary art spring – all while staying unmoving in community, strengthening the bonds that sustain successful the organisation so undefeated for over a century.
The result is an experimental, religious music visual system that brings to life the dynamic qualities of authoritative music, using classic, elegant typography to express the art form's inheritance. Responsive, variable font technologies add an unexpected contemporary deportmen – apiece typographic quality morphs in reaction to the sound of euphony. COLLINS also crafted a more expressive voice, juxtaposing the timeless formality of black and white with a contemporary palette inspired past the San Francisco Bay Area. All of these elements combine to evoke the rich emotional range of symphonic music crossways an always-changing media and digital landscape painting.
"This make for is a perfect example of making something brilliantly smart look so easy," says Best of Show panelist Roy Milton, creative director at VMLY&R. "Information technology was refreshing to see the tone and jubilance perfectly done in every way, and joyful and fun to find out work that was spaceless and measureless. It could embody expressed practically in any medium, at any infinite."
"This is such a fiddle-shaped idea, beautifully executed," agrees Rosey Trickett, designer at Studio Sutherl&adenylic acid; and fellow Best of Establish judge. "IT manages to feel for coeval likewise as timeless – it takes a lot of work to look this easy. It's then high of rejoice: you can William Tell they had entertaining qualification this. I be intimate this envision, and wish I had done it."
Shortlisted for Best of Exhibit: Story Espresso by For The People
- Shortlisted: Best of Show
- Gilded Award: Bars & Restaurants
- Gold Award: Copywriting
- Read more about this project at forthepeople.agency
Our second double-Gold winner, having wowed deuce different panels to learn the top accolade some in its market-sector category and for its best-in-course copywriting, Story Espresso was a stand-out contender going into this yr's Best of Evidenc deliberations. The project was sure to raise smiles whenever it was reasoned.
Coffee culture is a burgeoning staple of Australian life, with new cafes possible action on every corner. Expectations are sky-high, and discerning customers are never deficient to voice their criticisms of quality and know as the favourite coffee shops play an ever-accelerative function in their daily lives.
Based in Lane Cove, Sydney, Story is a new specialist coffee bar looking for to cementum its reputation in this already colorful coffeehouse culture. As part of a growing multicultural biotic community, its customers are atomic number 3 attuned to great design as they are to best coffee – and voracious social media users. Story needed to plant an engaging, definable and agio identity element that could come out the competitive and dense mart, and embody embraced by a growing host of jingoistic customers.
For The People crafted its new individuality entirely around a eff of storytelling. Chronicle became a convergence point: a place for multitude to close, where outstanding stories start, pin and terminate. Using the space as a blank shell paginate – from coffee cups, to Tee shirt labels, to the undersides of benches – stories drug-addicted customers into the experience by making them characters in ongoing storylines. A friendly little monster mark oversees the stories as they unfold.
"The intensity level of the branding comes from utilising the relationship between reading and coffee shops," says Chris Booth, associate creative director at LEGO's in-house agency, who judged the bring on in Bars &A; Restaurants, and as part of the Best of Read control board. "The low stories prompted intrigue, making you want to read the next chapter – cost that connected a napkin, cup or till receipt. The playful voice passim makes the brand feel affectionate and welcoming, showing a keen understanding of its customers' passion for storytelling. Clever, witty and memorable. I wish I had a Story Espresso near me."
"The attention to detail was truly impressive," agrees independent brand author and strategist Becca Magnus, who was part of the Copywriting jury. "From distinguishable genres to matching context and story, it mat up like each piece of writing was cautiously considered to give coffee drinkers a smile. A joy for readers and writers everywhere."
"I really admired this entry," adds Jane Duru, verbal design theatre director at R/Atomic number 31 Sydney and another Copywriting panellist. "Every detail, from the stigmatize approximation to the naming to the actual writing itself, was so reasoned and finely crafted. The copy is wizardly, the brand distinctive and nigh of every last, it makes me – a consummate tea drinker – want to go and have a horizontal white at Story right now."
Shortlisted for Best of Testify: Robinhood by COLLINS
- Shortlisted: Best of She
- Atomic number 79 Award: Fiscal Services
- Bronze Award: Illustration
- Read more about this fancy at wearecollins.com
Awarded Bronze for its striking futuristic illustrations alone, when set in the context of the oft staid, certain reality of Financial Services Robinhood's bold rebrand by COLLINS was rocketed to a Chromatic Honor aside an solid instrument panel, and its boundary-breaking attitude as wel put IT firmly in contention for Best of Show.
For those who deficiency the privilege of generational wealth, it can be hard to break into investing. High barriers to entry, abstract concepts, and opaque language create a financial system that thrives on fear and mental confusion. Founded in 2022, Robinhood is the pioneer of thriving committal-free trading, and one of the fastest-growth brokerages in history. United of its foundation principles is that everyone – not just the loaded – should have clear pathways to wealth creation.
Robinhood is amplifying its efforts with new offerings, such American Samoa cash management and fractional shares, and entering new markets to further speed up that military mission. Tasked with redefining the firebrand to match this ambition, COLLINS began with the insight that finance shouldn't just be fewer difficult – it should besides be more attractive and understandable.
The process began with serial publication of client workshops in COLLINS' San Francisco office, with an inspiring purpose: to imagine what the world could look equal fifty years into the future, if society were to bosom Robinhood's belief that collective engagement is a source of big businessman. This led to a close collaboration with the team at Robinhood to hone their vision, strategy, language, intention, and voice.
At the spirit of the new brand is the mind that Robinhood encourages its customers to imagine best futures, and helps to build them. Imaginative illustrations and information graphics aim some to evoke and instruct, with visual metaphors translating obtuse topics like 'ETFs' and 'Divisional Shares' into relatable concepts.
"This is a game-modifier for the finance class and a unsurpassable-in-class execution of a brand brought to life through digital products," says Johanna Drewe, better hal and productive film director at Studio apartment Production, who judged the see in Illustration and was also function of the Best of Show panel. "The reduction of bamboozling topics through with guides and cagey illustrations are a personal favourite, but the boilersuit brand experience just seems so well-thought-through and a joy to interact with."
"The world of finance is often rough to understand and uninspiring in design. This work turns that happening its head," agrees Drewe's chap panellist John Lackland Glasgow, executive fanciful director at Vault49. "Robinhood uses illustration to decode the complex world of finance, devising it understandable and engaging for the everyday person."
"The design successfully mashes together the theme of 'finance 50 years in the future' with the whimsical world of legendary outlaw and 'hero of the people' Robin Hood," Glasgow continues. "Completely ignoring all category norms, it brings a fresh and disruptive position to an often suave, serious family."
Shortlisted for Best of Show: Afghanistan's First Entirely Female Orchestra by Williams Murray Hamm
- Shortlisted: Best of Show
- Gold Award: Illustration
- Silver Award: Not-for-Profit
- Translate more about this project at wmhagency.com
Supporting an already laudably cause that was given fresh relevance during the Best-of-Show judging process in August away the escalating situation in Islamic State of Afghanistan, this impressive woven rug aside Williams Murray Hamm sparked admiration and debate on all panel that considered it.
A charity founded on the belief that music has the power to transubstantiate lives, the Orchestra of St John's (OSJ) raised funds to bring Afghanistan's First off All-Feminine Orchestra to Oxford to support their music education. At the end of their stay, they performed a concert to honour the occasion. As a thank-you to whol their supporters, the OSJ wanted to create a commemorative poster to live mailed out.
Williams Murray Hamm designed a traditional handwoven rug incorporating the apparatus of war to depict the Orchestra's incredible journey. It was produced in collaboration with a Kabul-settled women's charity, then photographed to create a poster. For an extra touch of authenticity, these were then sent call at the same rubble sacks that Afghan rugs are traditionally dispatched in.
A handwoven wool carpeting is an iconic symbolic representation of Asian country cultivation, often used arsenic a stage. Traditionally, weavers would conceal themselves and messages within their designs. During times of conflict, questionable 'war rugs' relayed compelling, frequently heart-racking narratives from the heart of the conflict – and they are still considered one of the world's richest traditions of warfare art. This is best summed heavenward by the following expression from Williams Murray Hamm's entry: "When you count at an Afghan rug, you lav see its soul."
"This project is problematic to brush off, as a genuine, heartfelt storey so distinctly on-line to the origins and context of its content," reflects Megan Bowker, design director at Collins, who judged it in Non-for-Benefit and was also disunite of the Best of Show venire. "By reimagining a poster's sensitive and form, this woven rug exhibits meditative and masterful craft that is at the same time filled with life and narrative."
"They picked exactly the right way to tell the storey they needed to tell," agrees Rosey Trickett, designer at Studio Sutherl&, who was part of some the Illustration and Nonprofit panels, and likewise joined Bowker connected the Best of Show jury. "IT's a beautifully crafted while of work on that feels freehanded and appropriate."
Au Award winners
Brand Bear on Awards 2022: Gold Awards
The pursual quintuplet projects all received leastways unrivaled Gold Awarding trophy at the Brand Impingement Awards 2022.
Love Welcomes by Saboteur
- Winner: Cultural Impact Award
- Bronze Award: Nonprofit organization
- Read more about this project at saboteur.studio
Nonprofit organization Bronze-winner Love Welcomes came out along top against stiff competition for this year's Social Impact Award, including three Silver-attractive projects. From refugee sustain to mental wellness cognisance to the future of sustainable packaging, it was a diverse field that demonstrated the range of slipway in which great design can make a difference.
A social enterprise that "helps refugee women sew together their lives back together", Bon Welcomes reclaims life vests and blankets worn by refugees as they lave on European shores and transforms them into beautiful products. The women find self-respect, company, confidence and a source of income for them and their families – a lifeline in extremely challenging fortune.
Based in 2022, Love life Welcomes grew fast, following a spiky-profile coaction with Banksy. But this rapid expansion LED to a confused, incoherent brand expression that requisite attention. Inspired by the vivid orange thread featured in all Love Welcomes products, Saboteur victimised the general language of 'S-O-S' in Morse code to weave a message of desire, love and support end-to-end.
Despite conditions in the refugee camps in Ellas comme il faut much more challenging, Love Welcomes has made significant march on in terms of outreach, with its first gear refugee shop outside the camps taking place in London in Autumn 2022.
"Such a simple brand melodic theme, brought to life with care and restraint," says Elite group Impact estimate Johanna Drewe, partner and creative theater director at Studio Output.
"This was not only stimulating and timely, only full integrated with the consumer in head at all stage," agrees Drewe's fellow Elite Impact panellist Roy Milton, creative director at VMLY&ere;R. "The storytelling and simplicity of using Morse code to infuse a new terminology of Leslie Townes Hope and care for humanity was bu moving."
Pencil Corner aside Studio Sutherl&adenylic acid;
- Gold Prize: Self Branding
- Smooth-spoken Award: Instance
- studio-sutherland.carbon monoxide.uk
Produced as a promotional tool around to show off Boss Print and Boss Box's loge-making, printing and frustration skills, these beautifully crafted finite-variation boxes of pencils are useful, playful and desirable in equidistant measure. The goal was to get something tangible that a client would deficiency to keep, and hopefully treasure, in an increasingly virtual world.
Component of Studio Sutherl&'s brief was to include similar character parts that could mix and match as the lids swapped sides. Using basic pencil shapes as construction blocks – the shaft, the hexagon, the principal circle and the shavings – a serial of four distinctive characters took mould: Bubo the Owl; Ningyo, a fishlike tool; Calaca, a Mayan frame; and Helios, the helianthus. A series of simple, playful animations brought the characters to life on cultural media.
The same pencil shapes bacillar the basis for a modular typeface, which complements the box characters connected the insert, character name calling, postcards and the pencils themselves. Last, the box was finished to a high specification with a combination of print foils and quaternion contrastive Fedrigoni written document, which combine to give a luxurious mid-century feel to the browse.
"The boxes utilise aspects of a simple pencil in so much a clever and whimsical way," reflects Catharine Brandy, Design Manager, Stamps & Collectibles at Royal Mail, who judged Pencil Box in both Self Branding and Illustration. "They are knifelike (pardon the pun), witty and lovable."
"Pencil Box uses play beautifully and brings a real good sense of innocence while tranquil looking dandified and contemporary," adds Brandy's fellow Ego Branding panellist Brinley Clark, design director at Joseph Mallord William Turner Duckworth. "IT has no reliance Beaver State whatever exteroception trends or styling, which will survive unchanged."
Tres Generaciones past Turner Duckworth: London, San Francisco & Empire State
- Metal Award: Wine-colored, Beer & Spirits
- turnerduckworth.com
Turner Duckworth was tasked with breathing new life into the publicity and visual identity for Tres Generaciones tequila, with a view to sparking reconsideration for the long-established brand – which, as its name implies, can boast three generations of tequila-making expertise – against a raft of challengers in the more and more combative modern market.
Reconciliation the need for modernness with a 150-year family inheritance, at the sum of the redesign is the three-stripes icon and its transition from rough to slippery. Holding a dual meaning, it represents non exclusively the journey of the three generations of Sauza leaders Eastern Samoa they perfected their tequila complete time, just also the distinctive third distillation footprint in the production of Tres which results in a more refined end.
Tres Generaciones' outstanding position and scale creates play and intrigue amongst the competition. The glass structure and premium colour pallet were inspired away the original super decanters that were first accustomed launch the brand name, resulting in a bottle that disrupts the traditional tequila shelf with effortless, refined confidence.
"The Tres Generaciones redesign does what all great rebrands do," says Sam Go-cart, executive creative director at Uncommon Inventive Studio and part of this year's Wine, Beer & Strong drink impanel. "In brief, information technology makes you feel like it's existed forever, and forget what came ahead."
The Kraken Singular by Niobium Studio apartment
- Gold Prize: Wine, Beer & Spirits
- Record more about this project at nbstudio.co.uk
The Kraken Rum briefed N.B. Studio apartment to develop a premium restricted-edition feeding bottle for use of goods and services in 2022 and beyond. Rising to the challenge, the team up crafted a bespoke design that pays court to the deep-sea beast that gives the post its name, and stretches the boundaries of what's possible to accomplish with glass in the unconscious process.
Adorned with decorated tentacle detailing and 'stained' by the Kraken's jet-blackened ink, the late bottle forms the centerpiece of the brand's untested Unknown quantity Mysterious campaign, also created by NB Studio apartment. Annually, consumers are lured deeper into the story As they unearth fresh clues about the elusive Kraken.
"The imaginative communicatory is well-articulated and crafted across every touchpoint," Kirsty Minns, executive creative director at Mother Design says. "From the two-handled Straightlaced rum bottle to the fondly executed character and dead chosen colouration palette, it's a great piece of design."
"This plan is eminence in the highest order," agrees agrees Minns' fellow panelist Brinley Clark, design director at Turner Duckworth. "IT has defied category conventions and created non just a unique piece of packaging, but a stand-out stain that has been incredibly crafted."
To ensure the longevity of the format, the body of the bottle is reserved as a canvas for customisation as part of coming iterations of the drive. This first plunge into Chartless Colorful unearths bottles that have been bravely commandeered from inside the Kraken's den – encrusted in wanted gold and ancient currency which depict the mysterious Beast. As NB says in the awards entry: "How and why the Kraken happened upon this inestimable hoard, only the Wolf knows."
Fender - Acoustasonic Jazzmaster past ManvsMachine
- Gold Award: Motion
- Read much about this project at mvsm.com
Global guitar masters Pilot approached ManvsMachine with the task of introducing a new game-dynamical guitar: The American Acoustasonic Jazzmaster, billed as Fender's optimal-superficial, most playable and versatile guitar yet.
MvsM's undertaking was to educate and charge audiences in touch measure virtually its boundless versatility and long hearable possibilities. The studio apartment set bent on echo Fender's fabled position amongst guitar players, while looking to the future and using this formula-breaking new instrument to cast the brand in a tonic illuminate.
Inspired by the tagline – 'The Sonic Shapeshifter' – MvsM began researching the concept of shapeshifting, and enlisted the help of multi-award-winning music and sound design studio apartment Come across, who began developing an immersive aural journey exploitation only the product itself.
One of the key features of the Acoustasonic Jazzmaster is its innovative unprecedented Blend Knob, which enables the guitar to displacement seamlessly between iconic acoustic voicings and big galvanizing tones, bridging the opening between two worlds that had previously been opposing. The 'drive and effect' relationship between the rotation of the thickening and its physical and aural transformations became a central conceitedness of the photographic film.
A mind-blowing journeying of sound and vision, the final film showcases the unbelievable versatility of the instrument – a musical variation that's unafraid to twist and morph between physical science and galvanic tones, last body shapes and cool tonewoods to create new sonic colours that defy definition.
"This is ManvsMachine doing what they do best – in the lead from the front with innovative, flawless, mind-bending 3D," says Adam Jenns, founder and director of C.P.U. and Motion category approximate. "This is another cracker in a long line of standout projects."
"A slick, smooth display of material body-shifting motion purpose with a great sentience of tread and regular recurrence," agrees Jenns' fellow Motion judge Mike Moloney, founder and enforcement creative director at Art&Graft. "It's perfect for an instrument product piece dissecting the various guitar components – and wonderful sound design too."
Silver Award winners
Marque Impact Awards 2022: Silver Awards
The following 11 projects all received at least one Silver trophy at the Brand Impact Awards 2022.
Magic Canvas fabric by Magpie Studio
- Silver Award: Nonprofit
- Silver Award: Professional Services
- Shortlisted: Social Impingement Award
- Read more about this project at magpie-studio.com
For children World Health Organization've had a health problem start to life, determination the words to describe how they flavor tail be incredibly difficult. Victimisation Art Therapy techniques, Magic Canvas helps children to unlock and understand the events and emotions of their past. And by coming to terms with their early experiences, take their first steps towards a brighter future tense.
Often seen as an adult-dominated world full of clinical and inaccessible language, child psychotherapy runs the risk of intimidating the comparable minds it's difficult to reach into. Magic Canvas flips that on its manoeuver. Starting with the principle of artistic creation therapy – draw how you feeling – Magpie Studio built a brand name that encourages children to get involved. The challenge was to breakthrough a balance 'tween playfulness and professionalism – to appear fun for kids, whilst inspiring trust in their primary carers.
With a palette of vibrant colours and communicative illustrations, unpretentious typography and a warm tone, Magic Canvas sets the tone for productive, open Sessions in which children can open dormy, interact, and carry themselves. Magpie created a complete toolkit that includes rubber stamps, workbooks and interactive card games.
"The Magic Canvas identity mindfully responds to its consultation and design through a responsible yet spirited and lively expression," says Megan Bowker, design theater director at COLLINS, who judged it in the Not-For-Profit category. "The excogitation here not alone reflects but builds towards the mission of attractive children to express themselves and grow through and through prowess therapy."
FRAHM by Supple Studio apartment
- Articulate Award: Fashion
- Shortlisted: Social Impact Award
- Take more nearly this plan at supplestudio.com
A pocket-sized, family-run business sacred to making "the most beautiful, discipline and elaborated jackets on the grocery", FRAHM proudly challenges the conventions of mass-market clothing and fast mode. By operating as an online-only business with a pre-order manikin, the company reduces waste while minimising its impact happening the major planet.
FRAHM's legal brief was to create environmentally friendly and memorable packaging for its chain of jackets, which could reinforce the brand's 'Chewy Beautiful' mantra. Flexible Studio plant inspiration in an unconventional place: macro photography of U.K.-native beetles, creatures tough and pretty in equal measuring. Written large-scale on boxes and bags, the beetles symbolise FRAHM's resilient all-weather technical garments.
FRAHM also speaks openly about men's room noesis health, with every purchase supporting the brotherly love Mind. To draw attention to this collaboration, Lissom Studio employed some smart copywriting in a spectacular but oft-underused place: bespoke promotional material tape carries the simple just effective message 'Open Leading'.
"FRAHM's branding forthwith stood retired from the rest," reflects Kirsty Minns, executive creative director at Bring fort Design – WHO judged the project in both the Style and Social Impact categories. "The way it communicates its brand narration and support of mental wellness charities is done in so much a thoughtful and at issue way. You instantly want to discover Thomas More nearly the make, and it's the form of packaging you'd want to keep forever."
New Holland Brewing Company by Invention Bridgework
- Silver Accolade: Composition
- designbridge.com
In the ultra-competitive craft beer marketplace, New Holland Brewing CO's portfolio had become fragmented, and the authentic story of the pith brand was buried and in downslope piece ad hoc variants stole the limelight. Design Bridge over's challenge was to Ra-establish the brand's desig.
In the spirit of 'gezellig' – a feeling at the pith of Dutch people finish that loosely translates as 'togetherness' – the agency crafted a bespoke brand typeface inspired by Delft ceramics and old country coffeehouse facades, with a coeval twist to reconnect with redbrick beer drinkers.
The font weaves a consistent golden meander through with New Holland Brewing Co's identity system. Easy and welcoming, it makes every post touchpoint unmistakable tied without the logo. Further illustrations and typefaces pass around happening stories uncovered in the brewery's home city in West Michigan, with quirky variant names drawn from Dutch idioms.
"A good custom typeface usually has a fewer qualities: striking, attribute, useful. This has them all," says Jean-Baptiste Levee, chairwoman at Production Type and Typography category magistrate. "It draws on conventional and historical influences that resonate with the make, without feeling backward-looking."
In a modern font twist connected traditional Dutch-American design aesthetics, the brand's unique aerogenerator asset sits at the heart of the denounce's visual identity operator – while the classifiable orange gives it radical meaning as a symbol of Dutch solemnization.
American Library by The Click
- Silver Award: Education
- Read more about this project at theclickdesign.com
Founded in 1963, the 2nd Air Partitioning USAAF Memorial Library commemorates the 6,900 American airmen who lost their lives in action during the Second World War while stationed in Norfolk and Suffolk. The mention failed to capture the institution's broader proposal, still: a collection of books about the America, its history and its culture.
The Click was brought on board to craft a red-hot make identity element, which started with a sheer new name – the American Program library – to encapsulate the institution's forward-thinking approach, while remaining honest to its offering. This includes a comprehensive range of books, photographs, letters and memoirs, likewise equally films, magazines and historic artefacts documenting American life-time and acculturation.
In a gratifyingly simple, beautifully executed twist of logo craftsmanship, The Suction stop blended the Stars and Stripe with an open book to communicate the library's unique heritage and submit-day purpose. This image is then deconstructed to create further useful assets and realistic devices across a range of different touchpoints, from brochures to bookmarks.
"One earmark of great branding is if it feels both fresh and timeless each at erstwhile," reflects Oriel Davis-Lyons, notional director at Spotify, World Health Organization judged the project in the Education class. "It's hard to achieve, but the American Depository library hit that sugared smear. It felt like-minded an instant standard."
Derwent Vale by For The People
- Silver Present: National Sector
- Read more about this project at forthepeople.agency
Located just 40 minutes from the Tasmanian capital Hobart, the Derwent Valley is billed as one of the last great secrets of Australia's island state – dwelling house to or s of the most spectacular and historically-significant sites in the country. The region needed an echt identity operator that could capture its true nature, resonate with locals, secernate itself from the rest of Tasmania, and ultimately draw i more visitors.
Elysian by the surface area's parable-same nature, For The People approached the identity operator as if Derwent Valley were a publication house. The graphic system of rules leans along literary references, with a toolkit that expands ennead different stories into iconography and book-overcompensate illustrations, which are then paired with a set of storytelling techniques that can follow personalised and deployed crosswise every application.
Too stimulating tourism, the rebrand also needed to drive investment, economical development, population growth, and strong a sustainable future for residents. With a relatively modest central marketing budget, the organisation is largely reliant on community ownership and implementation crossways different businesses, community groups, local initiatives, and events. For The People provided the skilled toolkit required for thousands of unusual voices to avail hyperbolize that narrative so the region can punch above its weight.
"This project stood out from the other entries," says Pali Palavathanan, founder and creative director of TEMPLO – who judged the put to work in the Public Sphere category. "For its beautifully crafted type and illustrations, only also for its sensitivity to reflect the delicate matter of nature."
Crane Paper away COLLINS
- Silver Present: Retail
- Read more about this project at wearecollins.com
Crane has been making paper for 250 years, and its story is interweaved with American account. Sir Leslie Stephen Stephen Crane established the business sector in 1770 after purchasing the Familiarity Paper Mill in Dalton, MA, and Boston turning Revere went on to take Stretch out paper for the first up-to-dateness used by the newly established American colonies.
In the 1840s, Crane pioneered embellished engravings to prevent counterfeiting. Past 1879, it was paper provider for every US dollars for the Reserve bank. At the turn of the century, a crowd against the mechanisation of human beings was taking place: The Art Nouveau movement was influencing Crane's paper products. Since then, algorithms, social media, and Three-toed sloth experience exchanged reflection for speed and efficiency – but the timeless animalism of wallpaper has an enduring appeal.
Tasked with updating and refreshing the brand, Tom Collins tapped into that plush furrow of history for sensory system inspiration. The letter paper box becomes a desirable, payable object to follow displayed on a desk, shelf, or coffee defer. Aside showcasing Crane's printing and engraving capabilities, burden and point are given to written notes meant to exist savoured and loved.
"Harold Hart Crane's new branding is quietly stylish and high-class, and suitably tactile," says Catharine Brandy, Contrive Manager, Stamps &adenylic acid; Collectibles at Regal Mail, who judged the Retail category. "It's a expert interweaving of the accompany's past with a current inexperient look."
Silver Lyan by Chatterbox Studio
- Silver Award: Parallel bars & Restaurants
- Read many about this project at chatterbox-studio apartment.com
Located in Washington DC, Silver Lyan is the prototypal Stateside bar from renowned mixologist Ryan Chetiyawardana (aka Mr Lyan). Magpie Studio apartment's abbreviated was to express the ever-shifting refinement, food, drink in, people, and history of the US working capital in a beautifully crafted, quizzical personal identity.
Chetiyawardana's innovative, unexpected menus are designed as a talking point; an chance to further engage with customers and augment their undergo. At the ticker of Magpie's identity scheme is a series of bold graphic illustrations that come to life through a classic 'scanimation' technique. These electrical relay the communicatory of each drink alongside supportive storytelling text.
Besides as printed bar collateral, the visual language extended to digital including site and Instagram content. A clear invitation animates when turned, and two large-scale woody artworks within the bar itself reveal hidden visual messages when viewed from a distance. Despite the pandemic putting the brakes on just few weeks later its grand opening, Ag Lyan was full with visitors and standard rave reviews during this short period, egg laying the foot for a bright ulterior.
"I'm a sucker for branded experiences that feel like the stories they're revealing," says Laurel Stark, creative theatre director for The Sims at Electronic Humanities. "What set this apart for ME was the mod simplicity and the thoughtful layer of interactivity they brought to each piece. From beverage card game to the art on the wall, everything encouraged a second await, additional play, an extra layer of uncovering."
Figlia by Superunion
- Silver Laurels: Artisan
- Read more about this project at superunion.com
In 2022, family-run olive oil brand Agricola Dargenio saw its third people handover when the founder's granddaughter Emanuella took the helm of the business. To celebrate the change in leading, the fellowship launched a limited-variant brand known as Figlia: 'girl' in Italian.
At the essence of Superunion's rebrand is the idea 'Feminine by Nature', which relates to the mathematical product and how it's made, and besides nods to Agricola Dargenio's prototypical egg-producing CEO. Designed to evoke a womanly form, each of the 300 specific-run bottles were individually hand-thrown – completely unique, they muse the beauty in individuality. Aside from a subtle stomp in the base, the bottles are purposefully leftfield unadorned so they may be ray-purposed into beautiful vases.
Inspired by the bottleful design, a series of illustrations use soft organic shapes to form delicate and marginal depictions of female faces. Continued the festivity of natural singularity, these place a plurality of variations – held together by their shared style and colour pallet.
"The level of guile across every last of the pieces was exceptional," enthuses independent brand author and strategist Becca Magnus, who was part of the Artisan panel. "From the standout artisanal bottle design to the beautiful illustration, Figlia showed how thoughtful use of craft can get up the culinary experience from everyday to incomparable. A real treat."
Goodfind past Reed Words
- Silver Award: Copywriting
- Read more about this project at reedwords.com
Goodfind is a directory that helps people strike ethical brands and use their purchasing power for bang-up. As part of its brea from its old name 'The DoGooders', the organizatio needed inspiring and distinctive copy to convince masses that shopping ethically doesn't own to constitute difficult.
Reed Actor's line developed a 'Good Rebel' tone of voice, combining forthrightness and deadpan humour to sound equivalent a real someone, not some other faceless potbelly. IT has a unique brand of favourableness: warm, but not overly-earnest; insubordinate without the fury. A breath of fresh publicise in a sector often plagued by 'worthy' brand language.
"The illegitimate, or Johnny Reb archetype, is challenging for whatever stain to set about letter-perfect," points out Kate Magoc, Associate Director, Linguistic unit Design at Early. "Thrust too hard, and IT can be unappealing. Not serious adequate, and it tooshie feel cartoonish."
In place of phrases like 'save the planet' operating room 'protect the environment' – which can get the problem feel intense – Goodfind turns eco-clichés on their head. Away taking a direct, clear and prescribed approach to its messaging, it helps inspire people to urinate small changes for good.
"Goodfind centres its rebellious voice on a strong center truth: 'Doing trade good shouldn't be a rebellious act, but until that changes here we are'," adds Magoc. "Brash honesty enabled them to manage an activating rebel-with-a-suit persona, creating a voice for ethical shopping that feels genuine and ne'er instructive."
The Spirits of Republic of Iceland by Brandenburg
- Silver Award: Sports & Leisure
- Read more about this project at Brandenburg.is
For the last decade the Icelandic football game teams have gained both momentum and success, pass for both the men's and women's Euros and becoming the smallest nation ever to qualify for the Mankind Cup. With a strong team flavor and the support of the whole commonwealth, these spectacular achievements have attracted attention around the global.
The old badge, dating back to 1996, took a very stereotypic approach: the initials of the Football Association of Iceland (KSÍ), combined with a ball and European country flag. As the teams progressed, it began to feel disjointed to the res publica's image and the team's flavor. A new cap was required to harness momentum and unlock new merchandise opportunities.
Brandenburg matured a truly modern identity that draws happening Iceland's heritage and culture beyond the football game pitch. Honouring the rich tradition of storytelling, the new scheme reawakens the saga of the Landvættir, guardian John Barleycorn of Iceland, which dates binding to the foremost settlers. Together the quaternity fabulous creatures – a giant, bull, bird of Jove and dragon – protect the island, and take been shield bearers on Iceland's Coating of Arms since 1918.
"This project demonstrates the whiteness of process, a festivity of craft, and the power of post storytelling meeting to make up something completely singular in its category," says Vault49's executive creative director John Glasgow. "Pulling directly from Icelandic culture and heritage, it cleverly creates a transformative brand expression for Republic of Iceland's national team."
Boing aside Art&Bribery
- Silver Award: Motion
- Register Thomas More about this project at artandgraft.com
Art&A;Graft's rebrand of kids TV web Boing puts customisation, creativity and interactivity at its affection. Children have the exemption to contribute and express themselves through the channel as set forth of a flexible organization that Art&Graft describes as "infinitely expansive, exchangeable and extraordinary".
To promote the core estimation that Boing is a TV channel for kids, by kids, the modular design organization enables TV audience to design their have 'stickers'. These tush then be directly added to the channel design as separate of an ever-evolving identity operator.
"It combines the order of a computer graphic excogitation framework with the bedlam of a 'creativity toolkit' – an updatable library of stickers, gifs and assets created by the consultation that brings their voice on screen – or wherever Boing is seen," Artwork&Grafting's submission continues.
"The Boing rebrand is equal parts slick and wonderfully chaotic," says Frida Ek, creative director at Animade and part of the Motion Design panel. "Art&Bribery deliver created a playful and bold visual indistinguishability that non only captures Boing's audience, but invites them to bring their own creativeness to an expertly collective framework. They've developed an eclectic mix of styles that felt endlessly varied, simply with a centripetal irreverence and craftsmanship."
Bronze Award winners
The following 18 projects entirely conventional Bronze trophies at the Brand Impact Awards 2022. Pick up more: download the full winners' showcase
The Royal Mail - Sherlock Holmes aside Niobium Studio
- Bronze Award: Illustration
- nbstudio.co.uk
To coincide with the 10-year anniversary of the BBC TV series Sherlock, Royal Mail asked Nb Studio to make up a fit of 4 stamps to capture the unusual and mysterious spirit of four of Conan Doyle's favorite books. Rather than going into too much detail along Oliver Wendell Holmes' face, the legendary sleuth is placeable simply from the silhouette of his iconic deerstalker lid. Illustrator Karolis Strautniekas picked out significant clues from the stories using strategically placed shafts of light, in an eye-catching series that stays faithful to the Victorian stories – with a modern pervert.
WT East Germanic language past Wunderman Homer Thompson
- Bronze Award: Composition
- wundermanthompson.com
At the end of 2022, WPP announced a merger 'tween J.Walter Thompson and Wunderman: digital agency, and Wunderman Thompson was born. Having started life as a small passion stick out, WT Gothic was inspired by the historical roots of to each one agency – including the striking architecture and signwriting of their original buildings. Later on a small set of sample characters certain senior executives of its potential, the customized typeface went from strength to enduringness, helping to unite Wunderman Thompson and give the new-formed agency a unequalled voice across its 80-plus offices worldwide.
WPP Wavemaker by NB Studio apartment
- Bronze Honour: Question
- Interpret more about this undertaking at nbstudio.co.U.K.
Inspired by Wavemaker's updated brand scheme 'Positive Incitation', NB Studio's spick-and-span sense modality identity system for the global media agency network continually effects, reacts and responds to the humanity around IT. Designed in a bespoke baptistery, the logo is constructed from blocks that rearrange into graphic illustrations and simple extremity animations to signify disruption, transformation and propellent change. The orange dot from the logo becomes a playful 'agitator' in each animation, representing Wavemaker's often complex role as a transformative influence on businesses in a simple but effective visual room.
Riverside by Superunion
- Bronze Award: Cultivation
- Read more almost this project at superunion.com
Set in Hammersmith, on London's River Thames, Riverside Studios has been home to British Television set classics such as Top of the Pops, Blue Peter and Doctor Who. After a seven-year closure for redevelopment, Riverside reopened in 2022 to host television productions, cinema and visual arts. Reflecting the studios' innovative heritage, Superunion arranged out to position it as a lay that brings finish and communities together. The new stigmatization features a striking series of moiré patterns, divine past the visual essence of television screens and the flowing movement of the river.
- Bronze Laurels: Education
- Read more about this project at wearecollins.com
Formerly known as Miami Ad Shoal, M.AD School of Ideas is home to passionate misfits, rookie visionaries, and some of the most-awarded alumni along the planet. Now over 25 years age-old, M.AD has grown into a global network with 15 schools worldwide, from Berlin to Buenos Aires. Wilkie Collins was tasked with developing a new branding dodging that embraces that bequest, whilst acknowledging that education is ne'er nonmoving. The result is the 'M-dot' mark: an 'M' that constantly changes and recreates itself, balanced past a steadfast counterpoint – and brought to life with a vibrant 'Miami rap' colour scheme.
Chigwell Civilis aside Nalla Design
- Bronze Award: Education
- Read more about this project at nalla.co.uk
Founded in 1629, Chigwell Schooltime is a co-educational self-employed person school based in Essex, UK. To help modernise the school and pull a wider vagabon of admissions, Nalla developed a spic-and-span brand strategy to find contemporary relevancy in its initiation motto: 'Find a way operating room make a way'. Inspired by the Chapel that sits at the heart of school life, the newfangled branding organization uses graphic line art to represent the leading from stained-glass windows – a distinctive look away and flavour that weaves finished every print and whole number touchpoint.
Lou Kyme past B & W Studio
- Bronze Award: Amusement
- bandwstudio.co.uk
Briefed to move forth from more traditional 'Americana' look and feel for singer-ballad maker Lou Kyme's untested record album What's The Inferior That Bottom Chance?, B&W Studio apartment Drew connected punk references to charm the quiet noir-esque drama of the title of respect. At the heart of the design system is the edgy typeface Lyno, by Radim Pesko, matched with profound, state-feeling photography by John Lackland Angerson. The type animates to the beat to create unique visuals for each song, with an arresting red-and-black colour scheme ligature the different sequences together.
Sidetracks Radio by Studio Sutherl&
- Metallic Honor: Entertainment
- Learn more about this project at studio apartment-sutherland.co.uk
A small net-based radio station, Sidetracks broadcasts from a range of places and spaces in London and beyond. Each show has a specific paper and is presented by enthusiasts and friends to partake in their love of music. Studio Sutherl&'s identity is based on the literal 'tracks' along an LP, with two semi-circles offset to create an 'S'. The inkiness-and-white line pattern translates into a range of abstract Op-Nontextual matter covers for each show up, as well as a swan of ware, which coalesce to create a mesmerising optic effect.
First Direct by BrandOpus
- Bronze Present: Financial Services
- Read more about this project at brandopus.com
Launched in 1989, First Direct was the original disruptor to legacy banking. In the confront of a hatful of parvenu fintech challengers, it needed to confirm itself as a people-first extremity bank building. Tasked with First Direct's first rebrand in 30 years, BrandOpus developed a new symbolisation and pattern – the 'FD fingerprint' – that flexes across platforms to represent a potent blend of understanding, personal identity, and security. The distinctively nary-folderal black-and-light palette is lifted and modernised with pastel highlights of 'lobster', 'spearmint' and 'submarine', while a coltish, character-LED exemplification manner adds an extra advert of personality.
BlackRock away Henry Hubert Turner Duckworth: Greater London, San Francisco & New York
- Bronze Award: Business enterprise Services
- Read more about this fancy at turnerduckworth.com
As the world's largest and virtually influential material possession, BlackRock manages nearly $7 one million million of assets. Historically lumped in with 'Wall Street', the organisation needed a rebrand to accentuate that it was neither philosophically or geographically part of that now widely distrusted culture. To help change the conversation and reflect BlackRock's new purpose – which puts the cente financial wellbeing, kinda than wealthiness – Turner Duckworth introduced a warmer colour palette to rack call at a sea of blues and greens, introducing a whimsical (but apt) illustration style to help communicate more compound ideas.
Casey's by Interbrand
- Metal Award: FMCG
- Scan more about this project at interbrand.com
Over the death 50 years, mid-western gas station chain Casey's has grown into the fourth-largest convenience store in the US, and the fifth part-largest pizza outlet. But its stigmatize was in dire need of a refreshen to serve all this progress justice. To reward its teensy-town roots, Interbrand evolved the classifiable barn-roof shape from Casey's old logotype into a much more ownable marque asset, with the weathervane a quirky central compass point in a fearless, unifying system that spans pizza boxes, fountain drinks and over 100 private-label products across 16 different categories.
Botanical Lofts past Stray Left
- Bronze Award: Property & Construction
- Register more about this externalize at rangeleft.co.uk
Built along the locate of historic Colony biology gardens in the heart of London E1, Botanical Lofts is a new boutique development of apartments. Inspired by the underived gardens, which housed sought after specimen plants that most Georgian Londoners had ne'er seen, Range Left paired delicately organic, floral-glorious typography with botanical Dutch Master paintings. Beyond the web site, brochures and social media assets, the branding comes to life history at scale on hoardings and a large artwork adorned in the building's reception.
i.Detroit by Studio Sutherl&
- Bronze Award: Publishing
- Interpret more about this project at studio-sutherland.co.uk
i.Detroit is a research-based exploration of 100 individuals from Detroit, nominated from within their communities for their positive contributions to society. Photographic portraits unlock oral histories when scanned with the accompanying app, and in a nod to Motown and Detroit's rich musical heritage, the cover plays original soundscapes away Brian Eno and Derrick May. Studio Sutherl&A; developed an icon for the project based on a earthborn handprint – its lifelines created from the map of Detroit – and for the logo, several 'i's compound to form the shape of a community star for use on promotional items.
A Baxter &adenylic acid; Bailey Zoommas aside Baxter & Bailey
- Bronze Grant: Self Branding
- baxterandbailey.co.uk
In a rift from tradition, for Christmas 2022 the squad at Brighton-based studio Baxter &adenosine monophosphate; Bailey decided to step away from sending their usual physical card to clients and collaborators in favor construction something Sir Thomas More playful. Marking the destruction of a long yr in which practical meetings became the norm, the result was a set of 12 alive virtual backgrounds for anyone to download for free, providing some supernatural and rattling conversation starters for their next connected-screen encounter.
ZIJI by andstudio
- Bronze Award: Engineering & Telecoms
- Read more about this task at andstudio.lt
In Chinese, zìjĭ way individual character; our inner self. Ziji phone cases are specifically configured for creative individuals to expressage themselves, and the company focuses as much on the existence process as on the final cartesian product itself. andstudio's brief was to make up a friendly brand look that nates accommodate a broad range of ideas and sources of aspiration. Based on a thought bubble, the Ziji character acts as a warm, validating helper to lead creators from their first idea right through to adding the finishing touches to their new phone case.
Big Change Starts Small by Mailchimp
- Chromatic Award: Technology & Telecoms
- Find out more at bigchangestartssmall.com
In Jan 2022, Mailchimp launched a campaign to change perspectives about corporate citizenship, and advance support for small, local, emerging organisations and not-for-profits. Big Alteration Starts Small focuses on uplifting small world-changers in Mailchimp's home city of Atlanta, with a view to building up the community by supporting those World Health Organization know it best. At the heart of the campaign was a short circuit film that celebrates and highlights the plight of the smaller players with a quirky hand-drawn animation style.
Limpid Mobile by Superunion
- Tan Laurels: Technology &adenylic acid; Telecoms
- superunion.com
Some of the key players in Ireland's invasive and ultra-competitive budget mobile sphere share certain traits: they are brash, with loud colors, aggressive visuals and a fixation along being 'two-a-penny'. Vodafone approached Superunion to develop a new brand to appeal to savvy bargain hunters more interested in good value. Past stripping hinder mobile to its bare essentials, Clear Raisable promises consumers everything they need and nothing they don't. The no-falderol scheme strips out totally colour, literally cuts corners disconnected the typeface, and pares the tone of voice back to triplet guiding principles: deadpan, dead simple, and dead honest.
Redbreast Irish Whiskey Birdfeeder away Nude Brand Creation
- Bronze Award: Wine, Beer & Hard drink
- Read more about this project at nudebrandcreation.com
Launched in partnership with Birdlife International, this limited-variation bottle of 12-Year-Old Redbreast Irish Whiskey features an intricate copper shell. Once removed, it can be occupied with bird fertilize and hung in the garden, protecting unwashed species from becoming endangered. Every one of the small run of 2,000 bottles sold raises €15 to conserve and reestablish bird habitats, as part of Redbreast and BirdLife International's spliff mission to "keep grassroots birds common".
Friendly Impact Accolade
Brand Impact Awards 2022: Social Impact Award
The Societal Impact Award is designed to reward the positive regulate that a art object of branding crapper have – how conception can make a real difference to the world.
Love Welcomes is a sociable enterprise that helps refugee women stitch their lives back together. Read more about this project in the Metallic Award winners section.
Using Art Therapy techniques, Magic Canvas helps children to unlock and understand the events and emotions of their past. Show Sir Thomas More about this project in the Articulate Award winners section.
Bespoke tape carries the simple simply effective message 'Open' to help FRAHM leaven awareness of men's intellectual health. Read more about this project in the Silver Present winners section.
Goodfind is a directory that helps people discover ethical brands and expend their purchasing power for good. Interpret more about this see in the Silver Honor winners segment.
- Shortlisted: Social Touch Award
- Learn more all but this imag at superunion.com
Notpla ('Not Plastic') is a revolutionary, seaweed-based material that naturally decomposes in weeks – an innovative answer to the 8 one thousand thousand tonnes of plastic dumped in the oceans yearly. Superunion delivered a name and denounce that would leave people in No question about its revolutionist electric potential time value in the world. Built on the idea that its products will change the world, the moving logo reflects a watercraft that can be filled with semiliquid, and when it is emptied, the exterior disappears – just like its packaging.
Notpla was not shortlisted in the category in which it was entered, and therefore not a trophy winner, but was put nervy for consideration based purely along the strength of its social impingement credentials.
Congratulations to all victorious agencies
Thank you to everyone who submitted entries disdain the ongoing pressures of the general, and congratulations to all the worthy winners.
All of the agencies on this tilt will make up invited to a special drinks event in London in October to lionize with your teams.
Full project credits (as supplied with the entries) are included within the winners' vitrin, which can be downloaded below.
Download the winners showcase
See you in 2022!
Goug is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on make storytelling, tone and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2022 while editor of Calculator Arts, and remains chair of judges. Helium's written for Creative Bloq on design and branding matters since the site's launch.
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